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You look at someone’s photo and read a few details about the person, and then you swipe right for yes and left for no.

But actually 80% of people on Tinder say they want to find serious dates and a long-term relationship, according to Business Insider.

Helen Fisher, biological anthropologist and Chief Scientific Adviser for Match.

On average, dating site customers spend 3 annually on online dating, which includes registering and renewing memberships. To give you an idea of the cost of dating sites, Match is .99 a month for 12 months, Zoosk is .49 a month for six months, e Harmony is .95 a month for 12 months, and Tinder Plus is .99 a month.

Tinder and apps like it are meant for quickly connecting with someone who interests you and then setting up that first meeting ASAP.

It wasn’t built for people to have endless online conversations.

So singles really don’t have to pay to date online or via their smartphone.

Flash forward to 2015, and that number had grown to 59%.

As we mentioned earlier, online dating is becoming the norm, not the exception.

Women are 75% more likely to want to split the bill, and 95% don’t mind taking charge in the bedroom.

“Men say that feminism has really made dating easier, safer, and more enjoyable for them,” said Dr.

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