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For example, when you search for a film, we use your search information and location to show the most relevant cinemas near you.

We also use this information to show you ads for similar films you may like in the future.

Consider the headline of this post; perhaps you are reading with the hope it will solve your headline-writing problem?! Numbers are something we know and feel comfortable with; they give us a sense of familiarity and advise our brains on how long an article may take to read.

With numbers we can justify the exchange of information for our time – especially with numbers that describe how many points will be covered. Don’t be afraid to look for inspiration wherever you can.

Oath will also provide relevant ads to you on our partners' products.

To give you a better overall experience, we want to provide relevant ads that are more useful to you.

Include a “focus keyword” to help your writing to get discovered in search engines.

If you write for a publication, review older copies and look for examples that you know would work with your audience and tweak them.

Viral, a website that repackages content that is already available, does a great job of writing compelling headlines.

Tim Ferris created multiple titles for his book, , before settling on the mega hit.

He ran a series of Google ads and looked at the click through rates, simply choosing the one with the highest.

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