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It was also around this time that online dating was peaking in the West, with a mix of startups such as Tinder, and well established companies in Ok Cupid or even making their mark by helping singles find partners — casual, serious, one-night relationships or sometimes, just friendship for life.India, though never a priority market, was just about getting started.According to online market researcher Statista, Indian online dating companies are expected to earn around million in 2018, with nearly half the singles (41 million) from the 2011 census on dating apps by 2022.

This could include the likes of Guwahati, Visakhapatanam or Raipur — a mix of student towns and socalled tier II-III cities. LOVE KNOWS BOUNDARIES “Even though we have broken even, the numbers haven’t grown significantly.These numbers may pale in comparison to major markets such as the US, where dating apps expect to generate at least 0 million in 2018.Primarily because, Indians, for now, are happy to consume free online products but seriously hesitant when subscriptionbased payment models are thrown up.A vast number of urban singles, shunning stigma and societal denouncements, were ready to date online.Slowly, but surely, armed with the ubiquitous smartphone, apps became the norm.

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