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Lonely-hearters rejoice: cupid’s arrow is turning digital. According to the Laws of Attraction, the other ingredients to a long-lasting relationship are physical attraction, reciprocity, similarity, and proximity. It allows busy professionals, who may have particular types, orientations, or lifestyles, to fish for potential partners on a global scale, without much risk or time commitment.
More than 49 million Americans—a third of them unmarried millennials—have jumped onto the online dating bandwagon. Online dating services provide scientific matches that are based on 400-question personality surveys.
Many of the biggest online sites are marketing themselves not just as places to get a date, but as a place to find a lifelong mate.
The dating site e Harmony claims an average of 542 members marry every day in America.
However, men’s avatars were on average only 6 months old.
The silver lining: people are less likely to lie about their political affiliations.
“I ignored his profile based on his picture,” Lakitia admitted. “I was only interested in casual dating,” Brita said.
I moved back to Columbus once my contract was up, almost a year exactly after our first date,” she said.
“I was in love with him a full month before he asked me to be his girlfriend [by email],” Brita gushed.
On Thanksgiving, she met the whole family, and by Christmas, the couple was discussing marriage.
At one point, a Facebook employee stood to demonstrate a search for “friends of my friends who are single and living in San Francisco.” And that’s when Facebook entered the online dating game, doing away with what was, until now, a fragile divide between quotidian online activity and the act of browsing for potential mates.
On the day of the announcement, the stock price of Inter Active Corp—the parent site of online dating behemoths —dropped by more than two per cent. Over the past two decades, the Internet has become a fixture of the modern-day romance plot.