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Market research firm IBISWorld estimates 8% of the nearly 4,000 dating services nationwide, including online apps, matchmakers and singles events planners, are based in New York state.
Worse, all that work didn’t lead to better outcomes. In 2013, Lauren Kay and Emma Tessler founded the Dating Ring, a lower Manhattan-based firm that mostly works as a human matchmaker for online daters.
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“I’ve dated guys for two months here and there, and for different reasons we’d break up,” Ross said, “maybe because our schedules didn’t align, or it just wasn’t forever.” But like a lot of single New Yorkers, Ross is looking for forever.
The Dating Ring also offers a premium membership starting at ,500 per year, and combines traditional matchmaking with coaching.
While Tessler would not disclose the company’s number of clients, she did say that one in every 4.5 Dating Ring matches results in a first date, and 50% of those first dates lead to second ones.