Online dating target market
All the sites we design are branded to meet your to appeal to your target market.Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.Some 22% of online daters have asked someone to help them create or review their profile.Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men."Roughly half of internet users are single, and we estimate 20% of them will be willing to use online dating products by 2020 (up from 15% in 2015), which equates to ~310 million people globally (excluding China)," Kelly said."We believe that Match will remain the clear leader in dating for the foreseeable future, as Tinder growth continues, other brands continue to evolve, and as Hinge reaches scale." Hinge is Match Group's most recent portfolio addition after buying a 51% stake in the app in June, with the option to buy the company outright over the next year.When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
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5% of Americans who are in a marriage or committed relationship say they met their significant other online.
Despite the wealth of digital tools that allow people to search for potential partners, and even as one-in-ten Americans are now using one of the many online dating platforms, the vast majority of relationships still begin offline.
"This is evidenced by its majority ownership of Hinge, which is a property we believe is a natural next step for Tinder members seeking longer-term relationships." Even Facebook, which recently announced a foray into dating, shouldn't be a concern.
After all, it's not a winner-take-all market in Kelley's view.