Social networking and online dating
The digital self (Schau & Gilly, 2003) which describes how people present themselves in Social Media is full of lying, editing and faking.
When we think about ourselves, what do we post on Social Media channels like Instagram or Facebook?
This might also be the reason why especially the younger generations tend to upload shirtless or bikini pictures on Social Media and dating apps.
The motivations of online dating can differ a lot but in general we can state the following as the most common reasons for registering on an online dating platform (Sumter, Vandenbosch & Ligtenberg, 2016): So let’s have a closer look on the reasons why young adults decide on registering for online dating.
Online dating can clearly be seen as an adventure when taking into consideration the points of “Thrill of excitement” and “Casual sex”.
In general, as a cause of digitalization and the internet, a whole new concept of self-presentation was born: online profiles.
Moreover, due to globalization and digitalization there was a whole new way of life created which can be called the liquid modern life (Bauman, 2003).
In the liquid modern life people think differently about relationships, dating and love.
Social Media only represents one side, the good and shiny one.
This should be kept in mind especially when dating through Social Media or judging people because of pictures uploaded somewhere online.