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Taras Karavayev, Kiev National University of Trade and Economics, Kiev, Ukraine Contact Dr. 138] - respect and concern for the livelihoods of human communities; - increasing the life of human habitats; - individual attitude change for sustainable development; - communities the opportunity to keep their environment; Sustainable development of ecotourism can be achieved through effective management, in order to meet the needs and requirements of tourists, today increasingly larger and more demanding. Telephone/Fax: tel.: 40 2.64; , E-mail: [email protected] *** Ph. Professor Claudia ŢUCLEA The Bucharest Academy of Economic Studies, The Faculty of Commerce. Ecotourism, sustainable tourism as a form, you should consider following the development of [Ionescu, 2000, p. Address: 39, Nicolae Balcescu Square, Ramnicu Valcea, postal code: 240199 Romania. reviewed the linkages between sustainable tourism and ecotourism. According to The International Ecotourism Society (TIES), eco-tourism is a “responsible travel to natural areas that conserves the environment and improves the well-being of local people (1990).” [Diamantis and Ladkin (1999) ]. Good information and educate them by other tour operators (tour operators, providers, professional organizations) are particularly important in supporting the development of sustainable tourism. The objectives aim to develop a model of sustainable tourism development model that will satisfy the requirements and needs of tourists. Professor Puiu NISTOREANU The Bucharest Academy of Economic Studies, The Faculty of Commerce. Tourists should try to limit environmental pollution during the holidays. Tour operators and tourism organizations, in turn, will promote those destinations or travel companies that are not in conflict with the environment. In any case, sustainable development requires new policies and effective economic instruments play an important role [Logar, 2010] Strategic objectives aimed at a sustainable tourism to: • encouraging a sustainable local tourism for the development, through: training of local resources, predominant involvement of local actors to support the SME sector, linking tourism development with the sustainable transport, boost market segments that correspond to sustainability (whose motivations and behaviors focus on respect the cultural, social, ecological receptor space); • prevention and reduction of environmental and territorial impact of tourism, through: reducing seasonality, spatial planning, adoption of appropriate tools to reduce disparities and limiting the environmental impact of infrastructure and tourism consumption, tourism participation in the financing of environmental protection, adoption of a system observation and supervision; • promoting responsible tourism, social and cultural development factor, by: improving access to tourism, stimulating new production and consumption behavior, training and improving the living standards of workers in tourism, valuing cultural spaces receivers; Priority strategies should consider a better knowledge of the tourism sector, and harmonizing methods and analysis in research, because in order to contribute to the definition of "rural tourism" has to know the demand and supply must be greater transparency [Henche, 2004, p.60].

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Eva Waginger Institute for Technology and Sustainable Product Management, Vienna University of Economics, Augasse 2 –6, A – 1090 Vienna, Austria Editorial Board Ass. the endogenous development is the ability to transform the economic and social system, the reaction to external challenges, to introduce specific forms of social regulation at the local level. Sustainable development and its time derivative, such as sustainable tourism, although intuitively appealing, widely adopted by international organizations and governments, enshrined in legislation, are concepts that have been criticized because of their lack of precision due to the difficulties that have experienced implementation [Tao C. Fons, Jose Fierro Moseñe, María Gómez y Patiño, "Rural Tourism: A Sustainable Alternative", 2011, p.552 - 120 - FORUM WARE INTERNATIONAL SPECIAL ISSUE 1 (2011) Sustainable tourism seen as that form of tourism that meets the needs of present tourist regions visited, while protecting and enhancing opportunities for the future [Nistoreanu, 2011] is carried out in compliance with the following principles [Ionescu, 2000]: - environmental limits and standards, according to possible ecological redistribution of economic activity and reallocate resources so as to ensure the essential needs of life, but at the same time economic growth; control population, so population growth is correlated with the productive potential of ecosystems; basic conservation, sustainable development must not endanger the natural systems that maintain life on earth: air, water, soils, wildlife; equal access to resources and their efficient use, search for new technologies to exploit their resources before the end; carrying capacity of ecosystems to be within reasonable limits; finding solutions to ensure a certain reserve of resources; biodiversity conservation or ecosystem; minimizing the impact on the integrity of ecosystems; community control of development decisions affecting local ecosystems; the international political level agreements made by governments, will ensure compliance with development; economic viability will be ensured by increasing welfare and the observance of the economic growth; general management to ensure environmental quality. It is based on the grounds that the development should meet the present needs without jeopardizing those of future generations [Nistoreanu, 2005]. Sustainable tourism and ecotourism are widely recognized as a means to strengthen local development, such as protecting the natural environment and cultural heritage of traditional and international resolutions [Castellani & Salla, 2010]. 2: Model of sustainable tourism Created by author based on documentation made during research by taking information from Sanagustín Victoria M. - 118 - FORUM WARE INTERNATIONAL SPECIAL ISSUE 1 (2011) In order to improve the range of services offered, it is necessary to develop various original tourism related products and programmes. Thus, attracting the right type of tourists may require carefully organised development strategies and advertising campaigns.

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